Alexandre Botão – Medium

Alexandre Botão

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Alexandre Botão

Would you pay for YouTube Pro?

Forget YouTube Premium. What would happen if the video-sharing titan created a more aggressive yet affordable paid subscription service?

Mar 31, 2021

Would you pay for YouTube Pro?

Mar 31, 2021

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Alexandre Botão

How social audio may boost or break your business strategy

Clubhouse, Spaces, Fireside…the “pivot to” season is opening again. What will work and what can go wrong with the "next best thing” in…

Mar 22, 2021

How social audio may boost or break your business strategy

Mar 22, 2021

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Alexandre Botão

Newsletters are not meant to save journalism

But news media companies don't care: the recycled hype around “new” methods of presenting (and charging for) online content is back

Mar 15, 2021

Newsletters are not meant to save journalism

Mar 15, 2021

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Alexandre Botão

What I talk about when I talk about stupid algorithms

By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights and does the content creator a disservice

Mar 8, 2021

What I talk about when I talk about stupid algorithms

Mar 8, 2021

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Alexandre Botão

Hit the headphone, Jack

A world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's epiphany)

Feb 25, 2021

Hit the headphone, Jack

Feb 25, 2021

Alexandre Botão

The silent war for the noisy market of ubiquitous computing

Why it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change everything

Feb 18, 2021

The silent war for the noisy market of ubiquitous computing

Feb 18, 2021

Alexandre Botão

The laZy generation

Multiple reports have been warning that sports industry has a Gen Z problem. The problem part is real, but they’re blaming the wrong player

Feb 12, 2021

The laZy generation

Feb 12, 2021

Alexandre Botão

The subscription game is actually the cancel anytime game

Who’s winning the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies' numbers

Feb 6, 2021

The subscription game is actually the cancel anytime game

Feb 6, 2021

Alexandre Botão

In fake news, there's no such thing as ghosts

Despite the distorted narrative created by social platforms, misinformation is not led by robots, foreign spies, or algorithmic aliens

Jan 27, 2021

In fake news, there's no such thing as ghosts

Jan 27, 2021

Alexandre Botão

Alexa, shouldn't you be the voice of your generation?

Why have neither the virtual assistant AI technology from Amazon (nor the one developed by Google) reached the promised land?

Jan 18, 2021

Alexa, shouldn't you be the voice of your generation?

Jan 18, 2021

Alexandre Botão

Alexandre Botão

Two decades of hardcore journalism in a past life; now Digital Media PhD candidate @ University of Porto, coffee taster and vinyl aficionado

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