PinnedAlexandre BotãoWould you pay for YouTube Pro?Forget YouTube Premium. What would happen if the video-sharing titan created a more aggressive yet affordable paid subscription service?Mar 31, 20218Mar 31, 20218
PinnedAlexandre BotãoHow social audio may boost or break your business strategyClubhouse, Spaces, Fireside…the “pivot to” season is opening again. What will work and what can go wrong with the "next best thing” in…Mar 22, 20211Mar 22, 20211
PinnedAlexandre BotãoNewsletters are not meant to save journalismBut news media companies don't care: the recycled hype around “new” methods of presenting (and charging for) online content is backMar 15, 2021Mar 15, 2021
PinnedAlexandre BotãoWhat I talk about when I talk about stupid algorithmsBy hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights and does the content creator a disserviceMar 8, 20212Mar 8, 20212
PinnedAlexandre BotãoHit the headphone, JackA world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's epiphany)Feb 25, 20211Feb 25, 20211
Alexandre BotãoThe silent war for the noisy market of ubiquitous computingWhy it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change everythingFeb 18, 2021Feb 18, 2021
Alexandre BotãoThe laZy generationMultiple reports have been warning that sports industry has a Gen Z problem. The problem part is real, but they’re blaming the wrong playerFeb 12, 20212Feb 12, 20212
Alexandre BotãoThe subscription game is actually the cancel anytime gameWho’s winning the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies' numbersFeb 6, 20211Feb 6, 20211
Alexandre BotãoIn fake news, there's no such thing as ghostsDespite the distorted narrative created by social platforms, misinformation is not led by robots, foreign spies, or algorithmic aliensJan 27, 20211Jan 27, 20211
Alexandre BotãoAlexa, shouldn't you be the voice of your generation?Why have neither the virtual assistant AI technology from Amazon (nor the one developed by Google) reached the promised land?Jan 18, 2021Jan 18, 2021