Alexandre Botão – Medium

Alexandre Botão

Pinned

Alexandre Botão

Would you pay for YouTube Pro?

Forget YouTube Premium. What would happen if the video-sharing titan created a more aggressive yet affordable paid subscription service?

8 min readMar 31, 2021

--

8

Would you pay for YouTube Pro?

--

8

Pinned

Alexandre Botão

How social audio may boost or break your business strategy

Clubhouse, Spaces, Fireside…the “pivot to” season is opening again. What will work and what can go wrong with the "next best thing” in…

12 min readMar 22, 2021

--

1

How social audio may boost or break your business strategy

--

1

Pinned

Alexandre Botão

Newsletters are not meant to save journalism

But news media companies don't care: the recycled hype around “new” methods of presenting (and charging for) online content is back

8 min readMar 15, 2021

--

Newsletters are not meant to save journalism

--

Pinned

Alexandre Botão

What I talk about when I talk about stupid algorithms

By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights and does the content creator a disservice

11 min readMar 8, 2021

--

2

What I talk about when I talk about stupid algorithms

--

2

Pinned

Alexandre Botão

Hit the headphone, Jack

A world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's epiphany)

6 min readFeb 25, 2021

--

1

Hit the headphone, Jack

--

1

Alexandre Botão

The silent war for the noisy market of ubiquitous computing

Why it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change everything

9 min readFeb 18, 2021

--

The silent war for the noisy market of ubiquitous computing

--

Alexandre Botão

The laZy generation

Multiple reports have been warning that sports industry has a Gen Z problem. The problem part is real, but they’re blaming the wrong player

6 min readFeb 12, 2021

--

2

The laZy generation

--

2

Alexandre Botão

The subscription game is actually the cancel anytime game

Who’s winning the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies' numbers

9 min readFeb 6, 2021

--

1

The subscription game is actually the cancel anytime game

--

1

Alexandre Botão

In fake news, there's no such thing as ghosts

Despite the distorted narrative created by social platforms, misinformation is not led by robots, foreign spies, or algorithmic aliens

11 min readJan 27, 2021

--

1

In fake news, there's no such thing as ghosts

--

1

Alexandre Botão

Alexa, shouldn't you be the voice of your generation?

Why have neither the virtual assistant AI technology from Amazon (nor the one developed by Google) reached the promised land?

7 min readJan 18, 2021

--

Alexa, shouldn't you be the voice of your generation?

--

Alexandre Botão

Alexandre Botão

Two decades of hardcore journalism in a past life; now Digital Media PhD candidate @ University of Porto, coffee taster and vinyl aficionado

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams