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Video killed the radio star (Part 917)

Alexandre Botão
5 min readNov 8, 2017

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American media is on fire. It could be because of the tax evasion exposed with the Paradise Papers — that would be a very good reason. Or, at least, journalists should be this hectic as a result of the rise of mass killing in the US during this decade. But no, unfortunately, neither. Last week, an unorthodox group of “broadcasters” embarked on a ranting spree against Apple. In essence, they’re mad at the company because it handed out review units of the new iPhone X to a bunch of… non-specialists (I’m quite sure they would use a different word).

One day before Halloween, Dan Frommer, from Recode, published a whimpering article mouthing off about it: “Apple invited YouTubers you probably haven’t heard of, gave them some early hands-on time with the iPhone X, and let them publish their videos a day in advance of the official reviews”. It doesn’t look like it, but this is Frommer camouflaging his wrath. How do I know? Well, because then he goes like this: “These videos, published by channels including Booredatwork, Soldier Knows Best and sneaker blog Highsnobiety are a little braggy, mostly positive and don’t feel like gadget reviews at all. They’re not great videos, frankly.”

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Alexandre Botão
Alexandre Botão

Written by Alexandre Botão

Two decades of hardcore journalism in a past life; now Digital Media PhD candidate @ University of Porto, coffee taster and vinyl aficionado

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