What I talk about when I talk about stupid algorithms

By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights, does the content creator a disservice, and sets up a strategy that only serves its own interests

In 15 years, a company called Soul Connex will develop an algorithmic test that can determine, with 100% accuracy, who your soulmate is. At first, still incensed by the idea of romantic love, people will reject the proposition that an algorithm can unequivocally select the love of your life. Over time, however, they’ll realize that an increasing number of couples are hastening the happily-ever-after goal, and will embrace this ultimate dating technology.

In the mind of William Bridges (one of the writers of Black Mirror), this is the central thread of Soulmates, a TV show that debuted in October on AMC and has already been renewed for a second season. “So now we have death, taxes, and love. Certainty sucks,” one of the characters sums up in the first episode.

In the mind of historian and best-selling author Yuval Noah Harari, this scenario is no fiction, as we can tell by this excerpt from Homo Deus — A brief history of tomorrow:

• “If we give Google and its…