Forget YouTube Premium. What would happen if the video-sharing titan created a more aggressive yet affordable paid subscription service?


Clubhouse, Spaces, Fireside… the “pivot to” season is opening again. Here’s what will work and what can go wrong with the next best thing” in media — emphasis on the quotation marks


Behold media’s otherworldly talent of keeping the hope alive: the recycled hype around “new” methods of presenting (and charging for) online content is back


By hiding channels from subscribers who ‘disliked’ a video, YouTube undermines a user’s rights, does the content creator a disservice, and sets up a strategy that only serves its own interests


A world that is ready to live without all those iPhone plugs is a world prepared to live without journalism (despite Bon Jovi's poignant epiphany)


Why it is vital to know which companies will corner the “everyware” industry, the ultimate business that will change all of our personal, professional, and commercial interactions


Multiple reports and studies — each one with its own agenda — have been warning that sports industry has a Gen Z problem. The “problem” part is real, but they’re blaming the wrong player


Who’s winning — and losing — the battle to sign (and keep) the most subscribers, and why analysts should stop celebrating news media companies’ numbers


Despite the distorted narrative created by social platforms and indulged by key media figures, misinformation is not led by robots, foreign spies, or algorithmic aliens


Why have neither the virtual assistant AI technology from Amazon (nor the one developed by Google) reached the promised land?

Alexandre Botão

Two decades of hardcore journalism in a past life; now Digital Media PhD candidate @ University of Porto, coffee taster and vinyl aficionado

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